The takeover expands the e-commerce offering with significant B2C know-how and becomes the market leader in cross-location payment media
IRVINE, California., May 17, 2023 /PRNewswire/ — SmartBug media® – a leading digital agency that helps both B2B and B2C organizations grow revenue by generating leads, scaling revenue operations and market awareness through inbound marketing, digital strategy, design, marketing automation, revenue operations, public relations, paid media and web development – today announced the acquisition Chair 10 MarketingA Seattle-based performance marketing agency and market leader in paid media, paid social and local SEO for franchise networks, multi-location companies and other B2C brands.
SmartBug is seeing a surge in demand from both B2B and B2C customers who require paid media services as part of an overall omnichannel go-to-market strategy. Paid advertising, when combined with other owned and earned digital media activities such as inbound and content marketing, public relations, and organic social media, can accelerate lead generation results while supporting customer marketing initiatives, resulting in increased customer retention and growth. The acquisition of Chair 10 will strengthen the company’s paid media team both professionally and in terms of personnel.
A trusted provider for many of the country’s leading franchise networks, Chair 10 Marketing provides search engine marketing (SEM) and paid social media for more than 700 B2C franchisees. As part of its service offering, Chair 10 combines lead generation and local SEO to drive customer growth for these franchise networks. The company is a Google Premier Partner, a prestigious invitation-only program that attracts only the top 3% of agencies each year. The requirements to maintain Google Premier Partner status each year are strict, and Chair 10 has been a continuous Google Premier Partner since the program began.
Like SmartBug, Chair 10’s customer base consists of long-term customers who use its services on a monthly basis. Chair 10’s dedicated team provides clients with stability and predictability in the client relationship, resulting in better performance and increased client satisfaction. Chair 10’s performance and ability to increase customer revenue has earned it “Preferred Vendor” status with many of its franchise network customers. Additionally, Chair 10’s extensive experience with franchises and multi-location businesses will add tremendous expertise and scale to SmartBug’s senior living, healthcare and higher education practice areas.
“Chair 10 has been successfully developing digital strategies for its clients for nearly two decades, and we are excited to bring this remarkable depth of experience to SmartBug’s paid media and SEO team,” said SmartBug CEO Jen Spencer. “Combined with our technology partnerships with HubSpot, Klaviyo and Google, this acquisition strengthens our position as a full-service digital agency, providing end-to-end digital solutions for both B2B and B2C companies.”
Founded in 2006, Chair 10 is led by the President and CEO Mark Kelly. Kelly will join SmartBug’s leadership team as Vice President, reporting directly to Spencer and leading the paid media and local SEO businesses for all SmartBug Media, including Chair 10.
“Together, our team has built one of the leading agencies for powerful digital marketing North America“said Kelly, “and we are very excited to take the next step in our development and to combine our strengths with those of SmartBug.” The strategic fit between Chair 10 and SmartBug is undeniable and will allow us to offer our customers a offer a broader range of digital marketing services that many of them want.”
Chair 10 will continue to operate under its name, which will now be called Chair 10 Marketing, a SmartBug® Company. Further information on Chair 10 can be found at www.chair10marketing.com.
ABOUT SMARTBUG MEDIA®
SmartBug media® is a fully decentralized, globally recognized digital marketing agency that helps B2B companies, B2C organizations and D2C eCommerce businesses grow their sales by generating leads, scaling sales operations and increasing market awareness through inbound marketing, digital strategy, marketing automation, revenue operations and email builds marketing, paid media, public relations and web development. SmartBug is HubSpot’s 2021 North America Partner of the Year® is one of its top performing elite partners for global solutions as well as an elite master partner of Klaviyo. For more information about SmartBug Media, visit smartbugmedia.com.
For SmartBug media inquiries please contact:
Katie Quaranta, PR manager
SmartBug media
kquaranta@smartbugmedia.com
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SOURCE SmartBug Media
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