By scaling content to a variety of international markets and languages, Locaria now supports Finnish Design Shop by deploying refined and locally adapted content strategies, strengthening international search activities (organic and paid) and introducing bespoke integrated search reporting for the brand’s fully localized websites.
Finnish Design Shop is the world’s largest online shop specializing in Nordic design and the official stockist of more than 300 Nordic designer lifestyle brands. Since 2004, the brand has expanded its global footprint by developing powerful internationalization strategies to serve its growing digital consumer base.
Accompanied by Locaria since April 2021, this collaboration between brand and agency focuses on the development of website localization strategies in France and Germany. The successful launch campaigns, with 3 million words localized in the first three months, as well as the rapidly increasing online sales and shop users in both territories, were the impetus for the new agreement to expand the digital, data and report support.
Teemu Kiiski, CEO, commented: “Finnish Design Shop has experienced exponential growth in recent years and now we want to take it even further by working with Locaria to strengthen our global digital operations and our brand presence in our key growth markets to grow.” By continuously evolving our digital strategy, we’ve managed to grow our business revenue by 460% over the past five years.”
Faced with the challenge of keeping up with an ever-expanding product range – more than 25,000 items – and an increasing international presence, the online retailer is future-proofing its multilingual content strategy and integrating search and data reporting. These new features will work in tandem with current localization services, including celebrity web page transcreation, seasonal offers, promotions and product descriptions, as well as culturally appropriate SEO and keyword research.
The premise is to ensure that Finnish Design Shop can be easily found by its customers across the digital landscape, regardless of search language or search country.
“We were very excited about this pitch and can’t wait to launch a complete package of integrated search, data and reporting expertise to help Finnish Design Shop achieve its global ambitions,” said Hannes Ben, CEO of locaria. “It’s great to work with such an incredible brand that values the power of voice, data and reports to drive their digital strategy.”
Locaria’s innovative processes are consistently based on data-driven linguistics and multilingual expertise. In this pitch in particular, Locaria was tasked with taking the collaboration even further by developing an integrated search strategy that will harmonize and increase website, SEO and paid search activity across all of the brand’s live markets.
The agency successfully showcased its full arsenal of bespoke data and reporting solutions that can be optimized in all areas of the digital journey to deliver effective, tangible and measurable results across all channels. Leveraging these newly built-in metrics and visualizing them in a single stream of data, high-level and detailed overviews are also created in the reporting dashboard, enabling critical business decisions to be made faster.
“We can also determine the effectiveness of campaigns and demonstrate the value of language choices. “This is the principle of Locaria’s patented Performance Linguistics, which constructively measures the impact of multilingual content using digital marketing metrics,” explains Ben.
Even as e-commerce becomes an increasingly complicated and competitive marketplace with more brands and options than ever before, it’s still possible for online retailers to build their base and stand out from the crowd. Developing a sophisticated digital strategy with the right international content partner for each individual market segment is an effective way to maintain a stronger online presence. Brands need to ensure they are using all available data and analytics to effectively improve online sales, online store traffic, customer experience and overall website traffic.
Locaria is a pioneering global multilingual content activation agency specializing in supporting in-house marketing and e-commerce teams, media agencies and creative production houses. We develop language solutions to scale content and campaigns internationally, carefully balancing efficiency, effectiveness, creativity and quality.
We have developed a unique approach to developing multilingual communications that incorporates the use of digital campaign data and marketing performance feedback into the content creation process. We activate in all phases of the customer journey; From touchpoints for awareness, consideration and branding, to assets to drive interaction and engagement, to acquisition, optimization and conversion.
Our goal is to seamlessly maximize the effectiveness of global content across territory, platform and media for brands with international ambitions.
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